The 33ft road show caravan was kitted-out with everything from wash boilers to electric irons – all the latest mod cons to be found in any 1920s household. From the mid 1920s Persil went on the road demonstrating results to entire neighbourhoods at a time. The wash day revolution brought about a complete change in the way washing was done. Just six years later in 1909, Persil was launched in the UK as the 'Amazing Oxygen Washer'. In 1903, Professor Herman Giessler and Dr Herman Bauer from Stuttgart produced the world's first soap powder with a bleaching agent – Persil.
Throughout the years, the nature of our stains has changed but Persil has continued to lead technical invention to deliver the best cleaning results. It is sold under the local brand names of Omo, Skip, Breeze, Ala, Wisk, Surf and Rinso in various markets.Īs the first commercially available laundry detergent launched in 1909, Persil has been at the forefront of innovation for over a century, from playing a major role in abolishing ‘wash day’ at the turn of the century, which radically changed women’s roles and their working week, to being the first laundry detergent to feature a man in their TV advertising, breaking down gender stereotypes. It is available in the form of washing liquids, capsules and powders and is effective with low-temperature washes. Persil is a global laundry brand, which emphasises its stain-removal technology.
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